Feb 042013
 

The classic book on disruptive technology by Harvard Business professor Clayton Christensen. Find out why disruptive technology sneaks up on competitors, and why it is routinely ignored by the dominant market players.

From the Book

There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets. Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use.

Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use.

Every innovation is difficult. That difficulty is compounded immeasurably, however, when a project is embedded in an organization in which most people are continually questioning why the project is being done at all.

Hardcover on Amazon

Paperback on Amazon

Kindle on Amazon

Also see Clayton Christensen’s recent best seller, How Will You Measure Your Life?

Hardcover on Amazon

Kindle on Amazon

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